Redesign: United Community – Daniel Gulino Design

Website Redesign: unitedcommunity.org

Primary Goal

Create an experience that focuses on providing high value to the community while encouraging investment, donations, volunteering, and partnerships.

Problem Solving

Ensure the site can be managed by a limited staff and budget.
Structure program and service content in an efficient, equitable, and effective manner.
Create a tone and online visual identity for the organization that reinforces “community”.

New Architecture

We shifted the organization from program silos into a service structure in order to simplify the site and connect the audience to information and outcomes quickly and effectively.

New Features

Get Help Popup

Language Translation

Community Spotlight

Newsletter Registration

Donor Portal

Covid-19 Resource Page

Location Maps

WordPress integration

Return on investment:

The new United Community website serves as a direct link to services, a referral source for partners, a more effective lead generator for donations and volunteers, and a fresh visual representation to energize the organization.

Website KPIs (after 2 months)

1. Total site visitors increased 20%.

2. Bounce rate reduced 50%.

3. Time spent on site increased 50%

5. Major partner/referral source visits up 50%